Weeks of forms
Surveys take weeks to collect enough responses to make a ship-or-skip call.
Loading page...
Loading page...
Send your feature / idea description from our optimized templates to the customers who matter. They vote from email with one click, and you see which product decision has real demand.
This is the email your customers get.
Mia from Northlight <mia@northlight.app>
<mia@northlight.app>
to you
Hi! We're deciding what to build next. Would Slack alerts for important events help your team? One click is all it takes:
Live as votes arrive
Results appear here the moment votes come in — most arrive within hours of sending.
80%
of features are rarely or never used
Source: Pendo Feature Adoption Report
You pick who votes. The rest of the internet does not.
Surveys take weeks to collect enough responses to make a ship-or-skip call.
Long forms with multiple pages get abandoned — and customers dislike them.
Public voting boards attract noise and show competitors what you plan to build.
Close the vote when the count is enough. You do not wait on a survey window.
No forms, no logins, nothing to abandon. They vote from the email.
Invite-only voting stays off public boards and away from competitors.
Send 2–5 options and see which idea wins.
Ask paying users if it is worth building.
Choose whose opinion counts — your power users, design partners, or paying customers. Only emails are needed.
Outline the idea with its benefits, then send it as a one-question vote straight to their inbox.
Votes and comments arrive within hours. Use them to make the build decision.
100 votes a month, sending from your Gmail.
Custom volume, your domain, Mailgun or Resend.
A 14-day money-back guarantee.
Surveys vs boards vs one-click email.
Surveys send people to a form. Here they vote in the email — no forms, no logins. Response rates we cite: 40–60% vs 10–15% on forms.
Those boards stay visible: competitors see the roadmap, and non-customers vote. Feature Voice is invite-only. You choose the list and get answers the same day.
First votes can arrive within minutes. Most come in within 2–4 hours. Wait 24 hours if you need every time zone; many people decide by the end of day one.
No extra ESP setup. You send from the template we give you; add a logo. Pro can send from your domain.
You control who can open a vote. Emails are anonymized when you share results. We do not sell the list. Permissions and handling are on the Trust page.
One question, chosen customers, votes in hours.
Free to try • No credit card required • Setup in minutes