Slow feedback
Traditional surveys take weeks to collect enough responses to make confident decisions.
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Send one clear question to the customers who matter. They vote from email with one click, and you see which product decision has real demand.
This is the email your customers get. Go ahead — cast a vote.
Mia from Northlight <mia@northlight.app>
to you
Hi! We're deciding what to build next. Would Slack alerts for important events help your team? One click is all it takes:
Live as votes arrive
Results appear here the moment votes come in — most arrive within hours of sending. Cast your vote in the email to see it.
80%
of features are rarely or never used
Source: Pendo Feature Adoption Report
Traditional feedback takes weeks, involves complex surveys, and attracts the loudest voices — not your best customers.
Traditional surveys take weeks to collect enough responses to make confident decisions.
Long forms with multiple pages lead to low completion rates — and customers dislike them.
Public voting boards attract noise and expose your product roadmap to competitors.
One-click voting means most votes come in within the first few hours of sending.
Customers vote with a single click from their inbox — no forms, no logins, nothing to abandon.
Invite-only voting keeps your strategy off public boards and away from competitors.
Send 2–5 options and see which idea wins.
Ask paying users if it is worth building.
Email churned customers a short list of improvements.
Turn strong votes into focused customer calls.
Choose whose opinion counts — your power users, design partners, or paying customers. Only emails are needed.
Outline the idea with its benefits, then send it as a one-question vote straight to their inbox.
Votes and comments arrive within hours. Use them to make the build decision with confidence.
Start free, upgrade when you're ready. No hidden fees, cancel anytime.
Perfect for testing the waters
To ship features with confidence
All plans include a 14-day money-back guarantee. No questions asked.
Everything you need to know about Feature Voice
Traditional surveys require customers to click through to a form, answer multiple questions, and submit. Feature Voice lets customers vote with a single click directly from their email—no forms, no logins. This dramatically increases response rates (40-60% vs 10-15%) and gets you feedback in hours instead of weeks.
Public boards are great for ongoing feedback, but they have downsides: they expose your roadmap to competitors, attract noise from non-customers, and take weeks or months to gather meaningful votes. Feature Voice is invite-only, private, and gives you feedback in hours from exactly the customers you choose.
First results start within minutes of sending. Most votes come in within 2-4 hours of sending. We recommend waiting at least 24 hours to account for different time zones, but you'll typically have enough signal to make a decision by the end of the first day.
No. You will use our email template which is already prepared and optimized for best conversion! You can add your logo, which is included in email. Pro plan users can also send from their own domain for better deliverability and brand trust.
Absolutely. We use enterprise-grade encryption, secure data centers, and follow industry best practices. Customer emails are anonymized in results sharing, and you control who can access your voting data. We're GDPR compliant and never sell your data.
Still have questions?
Contact usMake confident, data-driven product decisions in hours, not weeks.
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