Higher response with less friction
Embedding the first question inside your email can raise click and completion rates by lowering effort. Multiple experiments report positive effects for embedded items.
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Ship fewer, better features. Hand‑select customers, send a one‑click vote, and decide with clarity—without the noise of public boards.
A streamlined, high‑signal loop designed for speed and clarity.
Handpick customers whose opinion matters most.
Outline the idea and the benefit in a sentence or two.
We will send an email with a one‑click voting link.
The majority of feedback comes in the first hours
Use the results to decide go/no‑go on the feature.
Embedding the first question inside your email can raise click and completion rates by lowering effort. Multiple experiments report positive effects for embedded items.
When a decision is time‑sensitive, lightweight prompts can shorten response time—even if the final response rate ends up similar to email‑only.
Curate a cohort (ICP, top retained accounts, design partners). Well‑run design partner programs help teams validate direction and reach fit faster.
Pair quick votes with weekly customer touchpoints to capture the “why” behind the vote and avoid popularity‑only decisions.
Most shipped features still go underused. Ground decisions in actual customer signal and simple prioritization—don’t guess.
Never use vote count alone. Temper with RICE/Kano and weighted scoring.
Ref: Intercom on RICE.
Curate invite‑only cohorts aligned to your ICP (rotate cohorts over time).
Ref: a16z on Design Partners.
Public boards can invite noise and expose strategy; keep sensitive ideas private.
Capture a short “why” with each vote; follow up with 10‑minute interviews.
Ref: Continuous discovery.
Public boards can invite noise, groupthink, and expose strategy. Private cohorts help you focus on ICP‑quality signal. Users don`t sit in public voting boards. The responses are slow. Ideas can take up months to be voted.
Traditional surveys are slower and create more friction than one‑click votes:
Treat votes as a signal, then apply RICE /Kano and weighted scoring.
Studies on embedded email questions show higher click and completion rates;
Start small (20–100 across key segments) to move quickly. Great candidates include design partners and CAB members. However, if needed, you can send a vote up to 1000 customers.